PolBeRG seminar - Forecasting from the Brain, by Darren Schreiber

Date: 
October 16, 2015 - 17:30 - 19:00
Building: 
Nador u. 9, Faculty Tower
Room: 
908
Event type: 
Event audience: 
Presenter(s): 
Darren Schreiber

On Friday (16.10.) 17.30 at FT 908 we will have second PolBeRG seminar this year. We are delighted to have a guest speaker, Darren Schreiber, Lecturer at the University of Exeter.

In a nutshell, in his research Darren is using the tools of neuroscience to study political thinking. His mission as a researcher is to develop, test, and present his best ideas about complexity and emergence in political systems.

For more about him, see http://politicsemerging.com/

Here are the few words on the specific talk that he will give:

Forecasting from the Brain

Traditionally, political campaigns have had limited abilities at predicting their own efficacy.  This is because the usual approaches rely heavily on self-report and we have heavily biased views of our selves, our attitudes, and our choices.  One goal of neuropolitics is to use objective measures of brain states to outperform subjective predictions of future attitudes and choices.  In this talk, he explains why methods like surveys and focus groups are inherently constrained and how to use methods from neuroscience to better predict political outcomes.  He reviews empirical data showing the power of these brain-based methods in a variety of political and marketing contexts and explain cost-effective strategies for using neural-focus groups as an alternative to conventional marketing tools.

If you are coming, join the event on Facebook: https://www.facebook.com/events/148486062171669

If you'd like to be updated about our activities, please write us at polberg@ceu.edu